{"id":7101,"date":"2023-04-11T11:23:51","date_gmt":"2023-04-11T09:23:51","guid":{"rendered":"https:\/\/www.tepo-consulting.ch\/?page_id=7101"},"modified":"2023-07-20T19:23:36","modified_gmt":"2023-07-20T17:23:36","slug":"digitales-marketing-und-promotion","status":"publish","type":"page","link":"https:\/\/www.tepo-consulting.ch\/de\/services\/tepo-vertrauenswuerdige-partner\/digitales-marketing-und-promotion\/","title":{"rendered":"Digitales Marketing und Promotion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7101\" class=\"elementor elementor-7101 elementor-763\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e4a5f e-con-full e-flex e-con\" data-id=\"53e4a5f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b37da44 e-con-full e-flex e-con\" data-id=\"b37da44\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f988f83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f988f83\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59c6f7 elementor-widget elementor-widget-heading\" data-id=\"f59c6f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Digitales Marketing und Promotion<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8edddc elementor-widget elementor-widget-text-editor\" data-id=\"e8edddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Die Schulkommunikation ist heutzutage sowohl eine Wissenschaft als auch eine Kunst. Eine Wissenschaft, weil digitales Marketing sehr technisch ist.<\/p><p>Das Tracking der Klicks von Eltern und Sch\u00fclern sowie das Verst\u00e4ndnis dessen, wonach sie suchen, erfordern ein gewisses Ma\u00df an IT-Expertise.<\/p><p>Ebenso wird der grafische und kommunikative Aspekt des Marketings immer wichtiger, um sich von der Konkurrenz abzuheben und die wichtigsten Botschaften an Ihre Zielgruppe zu vermitteln. Die meisten Schulr\u00e4te und Schulleitungsteams m\u00fcssen verstehen, wie und wo Marketinggelder ausgegeben werden und sich sicher sein, dass die Ausgaben den Bed\u00fcrfnissen und Zielen der Schule entsprechen (die von Jahr zu Jahr variieren k\u00f6nnen).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce8900 e-con-full e-flex e-con\" data-id=\"1ce8900\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b344b14 e-con-boxed e-flex e-con\" data-id=\"b344b14\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43b0d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e43b0d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die Ausrichtung taktischer und messbarer KPIs auf die Ziele ist f\u00fcr Marketingteams von entscheidender Bedeutung, aber auf Makroebene geben zwei oder drei Benchmark-KPIs einen Hinweis auf die Marken- und Marketingaktivit\u00e4ten der Schulen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a7c11 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b5a7c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beispiel f\u00fcr Key Performance Indicators (KPIs) im Marketing :<\/p><ul><li>Net Promoter Score (NPS) Ihrer Schule &#8211; wird in der Regel aus einer j\u00e4hrlichen Umfrage zur Kundenzufriedenheit ermittelt.<\/li><li>Gesamtausgaben f\u00fcr Werbung als Prozentsatz der Einnahmen aus Neueinschreibungen.<\/li><li>Verh\u00e4ltnis der Ausgaben f\u00fcr digitales Marketing zu den Ausgaben f\u00fcr traditionelles Marketing<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f9b07 elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"e5f9b07\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-35,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-40,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"471\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/dots-blue.svg\" class=\"attachment-large size-large wp-image-4564\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a70f945 e-con-boxed e-flex e-con\" data-id=\"a70f945\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a2b15 elementor-widget elementor-widget-image\" data-id=\"20a2b15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/03\/Groupe-161.svg\" class=\"attachment-large size-large wp-image-531\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687bd7d elementor-widget elementor-widget-heading\" data-id=\"687bd7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie kann Tepo Consulting<br> also helfen?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b45c0 e-con-boxed e-flex e-con\" data-id=\"42b45c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0097ce e-con-full e-flex e-con\" data-id=\"f0097ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a15690 elementor-widget elementor-widget-text-editor\" data-id=\"1a15690\" data-element_type=\"widget\" data-mh=\"text\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Seit der Pandemie ist das digitale Marketing wichtiger geworden als die traditionellen Methoden, um die Marke einer Schule zu f\u00f6rdern und Eltern bei der Schulwahl zu helfen.<\/p>\n<p>Es ist n\u00e4mlich gut belegt, dass es mehrere Kontaktpunkte gibt, die Eltern bei der Wahl einer Schule nutzen. Verschiedene digitale Kan\u00e4le sind notwendig, um die Eltern entlang der f\u00fcnf Phasen ihrer Kundenreise zu pushen. Das macht das digitale Marketing so komplex.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01292b4 elementor-widget elementor-widget-image\" data-id=\"01292b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1024x708.jpg\" class=\"attachment-large size-large wp-image-770\" alt=\"\" srcset=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1024x708.jpg 1024w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-300x207.jpg 300w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-768x531.jpg 768w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1536x1062.jpg 1536w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-2048x1416.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89477d7 e-con-full e-flex e-con\" data-id=\"89477d7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a58b82d elementor-widget elementor-widget-text-editor\" data-id=\"a58b82d\" data-element_type=\"widget\" data-mh=\"text\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Um diese Reise f\u00fcr Sie einfacher zu gestalten, hat sich Tepo mit <strong>Iota Marketing<\/strong> zusammengetan, um Ihnen zu helfen, sich auf die Grundlagen des digitalen Schulmarketings zu konzentrieren. Sie verstehen, dass das Wissen, die Ressourcen und die Bed\u00fcrfnisse jeder Schule in diesem Bereich unterschiedlich sind.<\/p><p>Als Experten auf ihrem Gebiet k\u00f6nnen sie Ihnen helfen, indem sie eine Reihe von digitalen Marketingprogrammen anbieten, die von grundlegenden digitalen Marketingkursen f\u00fcr Anf\u00e4nger bis hin zu ma\u00dfgeschneiderten Programmen zur Messung der Wirksamkeit bestimmter Kampagnen reichen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e5ab1 elementor-widget elementor-widget-image\" data-id=\"a5e5ab1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1024x683.jpg\" class=\"attachment-large size-large wp-image-771\" alt=\"\" srcset=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1024x683.jpg 1024w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-300x200.jpg 300w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-768x512.jpg 768w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1536x1024.jpg 1536w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb96e68 elementor-widget elementor-widget-text-editor\" data-id=\"eb96e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tF\u00fcr weitere Informationen wenden Sie sich bitte direkt an Tim Emens oder <strong>Iota Marketing<\/strong> unter hello@iota-marketing.ch.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitales Marketing und Promotion Die Schulkommunikation ist heutzutage sowohl eine Wissenschaft als auch eine Kunst. Eine Wissenschaft, weil digitales Marketing sehr technisch ist. Das Tracking der Klicks von Eltern und Sch\u00fclern sowie das Verst\u00e4ndnis dessen, wonach sie suchen, erfordern ein gewisses Ma\u00df an IT-Expertise. Ebenso wird der grafische und kommunikative Aspekt des Marketings immer wichtiger, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7018,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7101","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitales Marketing und Promotion - Tepo consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tepo-consulting.ch\/de\/services\/tepo-vertrauenswuerdige-partner\/digitales-marketing-und-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitales Marketing und Promotion - Tepo consulting\" \/>\n<meta property=\"og:description\" content=\"Digitales Marketing und Promotion Die Schulkommunikation ist heutzutage sowohl eine Wissenschaft als auch eine Kunst. Eine Wissenschaft, weil digitales Marketing sehr technisch ist. Das Tracking der Klicks von Eltern und Sch\u00fclern sowie das Verst\u00e4ndnis dessen, wonach sie suchen, erfordern ein gewisses Ma\u00df an IT-Expertise. 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