{"id":6712,"date":"2023-04-11T11:23:51","date_gmt":"2023-04-11T09:23:51","guid":{"rendered":"https:\/\/www.tepo-consulting.ch\/?page_id=6712"},"modified":"2023-07-09T14:03:40","modified_gmt":"2023-07-09T12:03:40","slug":"digital-marketing-promotion","status":"publish","type":"page","link":"https:\/\/www.tepo-consulting.ch\/fr\/services\/tepo-trusted-partners\/digital-marketing-promotion\/","title":{"rendered":"Marketing digital et publicit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6712\" class=\"elementor elementor-6712 elementor-763\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e4a5f e-con-full e-flex e-con\" data-id=\"53e4a5f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b37da44 e-con-full e-flex e-con\" data-id=\"b37da44\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f988f83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f988f83\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59c6f7 elementor-widget elementor-widget-heading\" data-id=\"f59c6f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing digital et publicit\u00e9<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8edddc elementor-widget elementor-widget-text-editor\" data-id=\"e8edddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le marketing scolaire est de nos jours \u00e0 la fois une science et un art. Une science dans le sens o\u00f9 le marketing digital est tr\u00e8s technique.<\/p><p>Le suivi des sites o\u00f9 les parents et les \u00e9l\u00e8ves cliquent et la compr\u00e9hension de ce qu&rsquo;ils cherchent n\u00e9cessitent un certain niveau d&rsquo;expertise en informatique.<\/p><p>De m\u00eame, l&rsquo;aspect graphique et communicationnel du marketing est de plus en plus important pour se d\u00e9marquer de la concurrence et faire passer les messages cl\u00e9s \u00e0 votre public cible. La plupart des collaborateurs-trices des \u00e9coles et des \u00e9quipes de direction ont besoin de comprendre comment et o\u00f9 les fonds de marketing sont d\u00e9pens\u00e9s ainsi que d&rsquo;avoir confiance que les d\u00e9penses sont align\u00e9es sur les besoins et les objectifs de l&rsquo;\u00e9cole (qui peuvent varier d&rsquo;une ann\u00e9e \u00e0 l&rsquo;autre).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce8900 e-con-full e-flex e-con\" data-id=\"1ce8900\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b344b14 e-con-boxed e-flex e-con\" data-id=\"b344b14\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43b0d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e43b0d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aligner des KPI tactiques et mesurables aux objectifs est essentiel pour les \u00e9quipes marketing, mais au niveau macro, deux ou trois KPI de r\u00e9f\u00e9rence donnent une indication sur la marque des \u00e9coles et l&rsquo;activit\u00e9 marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a7c11 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b5a7c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Exemple d&rsquo;indicateurs cl\u00e9s de performance (KPI) en marketing :<\/p>\n<ul>\n<li>Score Net Promoteur (NPS) de votre \u00e9cole &#8211; g\u00e9n\u00e9ralement obtenu \u00e0 partir d&rsquo;une enqu\u00eate de satisfaction annuelle<\/li>\n<li>D\u00e9penses totales de publicit\u00e9 en pourcentage des revenus provenant des nouvelles inscriptions<\/li>\n<li>Ratio des d\u00e9penses de marketing num\u00e9rique par rapport aux d\u00e9penses de marketing traditionnel<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f9b07 elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"e5f9b07\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-35,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-40,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"471\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/dots-blue.svg\" class=\"attachment-large size-large wp-image-4564\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a70f945 e-con-boxed e-flex e-con\" data-id=\"a70f945\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a2b15 elementor-widget elementor-widget-image\" data-id=\"20a2b15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/03\/Groupe-161.svg\" class=\"attachment-large size-large wp-image-531\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687bd7d elementor-widget elementor-widget-heading\" data-id=\"687bd7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors comment Tepo Consulting<br> peut-elle aider ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b45c0 e-con-boxed e-flex e-con\" data-id=\"42b45c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0097ce e-con-full e-flex e-con\" data-id=\"f0097ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a15690 elementor-widget elementor-widget-text-editor\" data-id=\"1a15690\" data-element_type=\"widget\" data-mh=\"text\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Depuis la pand\u00e9mie, le marketing digital est devenu encore plus important que les m\u00e9thodes traditionnelles pour promouvoir la marque d&rsquo;une \u00e9cole et aider les parents \u00e0 choisir une \u00e9cole.<\/p>\n<p>En effet, il est bien \u00e9tabli qu&rsquo;il existe plusieurs points de contact que les parents prennent lorsqu&rsquo;ils choisissent une \u00e9cole. Diff\u00e9rents canaux num\u00e9riques sont n\u00e9cessaires pour pousser les parents le long des cinq \u00e9tapes de leur parcours client. C&rsquo;est ce qui rend le marketing digital si complexe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01292b4 elementor-widget elementor-widget-image\" data-id=\"01292b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1024x708.jpg\" class=\"attachment-large size-large wp-image-770\" alt=\"\" srcset=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1024x708.jpg 1024w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-300x207.jpg 300w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-768x531.jpg 768w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-1536x1062.jpg 1536w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_595514900-2048x1416.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89477d7 e-con-full e-flex e-con\" data-id=\"89477d7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a58b82d elementor-widget elementor-widget-text-editor\" data-id=\"a58b82d\" data-element_type=\"widget\" data-mh=\"text\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour rendre ce voyage plus simple pour vous, Tepo s&rsquo;est associ\u00e9 \u00e0 <strong>Iota Marketing <\/strong> pour vous aider \u00e0 vous concentrer sur les bases du marketing num\u00e9rique scolaire. Ils comprennent que les connaissances, les ressources et les besoins de chaque \u00e9cole dans ce domaine sont diff\u00e9rents.<\/p>\n<p><strong>Experts dans leur domaine<\/strong>, ils peuvent vous aider en offrant une gamme de programmes de marketing num\u00e9rique allant des cours de marketing num\u00e9rique de base pour les d\u00e9butants aux programmes sur mesure visant \u00e0 mesurer l&rsquo;efficacit\u00e9 de certaines campagnes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e5ab1 elementor-widget elementor-widget-image\" data-id=\"a5e5ab1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1024x683.jpg\" class=\"attachment-large size-large wp-image-771\" alt=\"\" srcset=\"https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1024x683.jpg 1024w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-300x200.jpg 300w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-768x512.jpg 768w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-1536x1024.jpg 1536w, https:\/\/www.tepo-consulting.ch\/wp-content\/uploads\/2023\/04\/shutterstock_2171559121-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb96e68 elementor-widget elementor-widget-text-editor\" data-id=\"eb96e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour plus d&rsquo;informations, veuillez contacter Tim Emens ou <strong>Iota Marketing<\/strong> directement \u00e0 l&rsquo;adresse hello@iota-marketing.ch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing digital et publicit\u00e9 Le marketing scolaire est de nos jours \u00e0 la fois une science et un art. Une science dans le sens o\u00f9 le marketing digital est tr\u00e8s technique. Le suivi des sites o\u00f9 les parents et les \u00e9l\u00e8ves cliquent et la compr\u00e9hension de ce qu&rsquo;ils cherchent n\u00e9cessitent un certain niveau d&rsquo;expertise en [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":6623,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6712","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing digital et publicit\u00e9 - Tepo consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tepo-consulting.ch\/fr\/services\/tepo-trusted-partners\/digital-marketing-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital et publicit\u00e9 - Tepo consulting\" \/>\n<meta property=\"og:description\" content=\"Marketing digital et publicit\u00e9 Le marketing scolaire est de nos jours \u00e0 la fois une science et un art. Une science dans le sens o\u00f9 le marketing digital est tr\u00e8s technique. 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